What began as a small family business in Adelaide has quickly expanded into a world of gifts, delivering to every major Australian capital city as well as Auckland in New Zealand. It's no surprise that an Edible Blooms delivery arrives on someone's doorstep as frequently as every 2 minutes, with a same-day reach that now includes the Gold Coast, Sunshine Coast, Woollongong, McLaren Vale, and the Fleurieu Peninsula.
Several key factors contribute to the company's success, including partnerships, culture, and collaboration. According to Kelly, one of the company's founders, these elements have been critical to the company's growth. Having the right business model, marketing strategies for customer acquisition and engagement, and staying on the cutting edge of technology have all played important roles.
The 90% rule is one of Kelly's success strategies, which focuses on putting 90% of the company's resources and efforts into its core business and only 10% into new ventures. This approach has assisted Edible Blooms in remaining focused and excelling in its core area of expertise - delivering joy through gifts.
Edible Blooms now provides much more than their signature edible bouquet arrangements. Gourmet gift hampers and living plant gift deliveries have literally "bloomed" into their offering. All of their gifts are made locally, with love, and delivered to the recipient's door. They can even be personalised with a foil-printed ribbon with your prefered message or a swing tag featuring your photo or a corporate logo to make your loved one feel extra special.
Edible Blooms' mission is to make the world a more joyful and connected place, and they've been doing just that since their inception in 2005. They are the undisputed experts in bringing joy and making people feel special, with over 17 years of gifting experience. So next time you're looking to send a gift, think Edible Blooms, and spread some joy.
Listen to Kelly's Journey Below